Tripling ROI with Precision Targeting
Helping a diagnostic AI company connect with Hospital CTOs and secure pilot programs efficiently.
The Problem
Selling to healthcare executives is notoriously difficult. Specifically, this client needed to reach Chief Technology Officers (CTOs) and Chief Medical Officers (CMOs) at mid-sized hospitals.
Their previous agency was using LinkedIn Ads that were burning budget with little return, converting at a dismal 0.8%. They were getting clicks, but no booked meetings.
Key Challenges
- Niche Audience: "Healthcare professionals" was too broad; they needed decision-makers.
- Long Sales Cycle: 6-12 month cycles meant they needed to nurture leads effectively.
- Lack of Trust: New AI tech is viewed with skepticism in medical fields.
Account-Based Marketing (ABM)
We built a verified "Dream 100" list of specific hospitals that fit their tech criteria, and identified the exact 3-4 decision-makers at each institution.
Multi-Touch Nurturing
We created a "Hospital AI Implementation Guide" whitepaper that addressed specific compliance and security fears, offering real value before asking for a demo.
This was delivered through a coordinated dance of LinkedIn connection requests, email follow-ups with relevant case studies, and personalized video audits.
The Bottom Line
Selling to a hard-to-reach audience?
Odin Reach specializes in breaking through the noise.
Target Decision Makers