Scaling Engagement with Data-Driven Ads
Revitalizing a legacy enterprise software brand with modern ad creative and high-performance landing pages.
The Problem
This established enterprise resource planning (ERP) provider was losing market share to sleeker, newer competitors. Their ad campaigns looked dated—using stock photos and jargon-heavy copy that bored potential buyers.
They were spending $50k/month on LinkedIn and Google Ads but seeing a Click-Through Rate (CTR) of just 0.35%, leading to an skyrocketing Cost Per Lead (CPL).
Key Challenges
- Ad Fatigue: Audience had developed "banner blindness" to their creative.
- Poor Landing Experience: Clicks were sent to the homepage, causing high drop-offs.
- Undifferentiated Messaging: Sounded exactly like every other "comprehensive solution" in the market.
Creative Refresh & Funnel Optimization
We ditched the stock photos for bold, typographic motion graphics and "ugly ads" (meme-style) that stood out in corporate feeds, grabbing attention instantly.
Closing the Loop
We built 5 unique landing pages, each addressing a specific pain point (e.g., "Supply Chain Visibility", "Financial Reporting Nightmares") to match ad intent.
We also implemented a rigorous testing framework, cycling headlines and CTA buttons weekly to mathematically find the winning combinations.
The Bottom Line
Wasting budget on ads that don't convert?
Let's optimize your funnel from click to close.
Audit My Ads